Content Strategy

Before jumping into content marketing head first to attract more visitors to your site, you need to do your homework. A whopping 96 percent of them won’t be ready to buy just yet. I have the experience to help you create and promote content that not only attracts the right visitors to your site, but engages and nurtures them along the buyer’s journey. Services include:

• Buyer persona development
• Conversion paths
• Editorial calendar creation
• Email marketing strategy
• HubSpot implementation
• Keyword research
• Lead nurturing / email drip campaigns
• Lead scoring
• Social media
• SEO
• Workflows

Content Development

Blogging just to blog doesn’t do anything for anyone, except waste time and money. Developing content that is relevant to its intended audience, well-written and optimized for readers and the Google takes skill. I stay on top of best practices in content marketing, social media and SEO so you don’t have to. Let me develop high-quality content that gets results, no matter the format:

• Articles
• Blog posts
• Case studies
• e-books
• Emails
• Guides
• Infographics
• Landing pages
• Pillar pages
• Social posts
• Videos
• Webinars
• Websites
• White papers

Writing Samples

Lead gen vs. demand gen: Stop generating confusion Want better content? Grow a pair and get vulnerable Tales from the flip side: What judging the ADDYs taught me Content curation: How to collect and share what readers want Stop wasting your money with HubSpot Due to the confidential nature of some client relationships, this list is pretty short. If you’d like to see additional work, please shoot me an email or check out the copywriting page.

Not sure where to start?

Drop me a line about your marketing goals or upcoming project. Say Hello