SERVICES

I’m here to help you fuel your growth and ROI through solid strategy and well-written content that inspires action.

Marketing Strategy

Before jumping into ads or content marketing head first to attract visitors to your site, you need a solid plan with clear goals. According to Marketo’s Definitive Guide to Lead Generation, 96% of visitors won’t be ready to buy.

I can help you develop a solid strategy to attract the right visitors, then nurture them through the buyer’s journey.

Content development

Blogging just to blog doesn’t do anything for anyone, except waste time and money. Developing content that is relevant to its intended audience, well-written and optimized for readers and Google (and now, AI) takes skill.

I stay on top of best practices in digital and content marketing so you don’t have to. Let me develop quality content that gets results.

Creative CopyWriting

Everyone knows good writing when they see it, but getting there can be tough. Don’t leave the effectiveness of your marketing to chance, ChatGPT, or inexperienced writers.

No matter the industry, your messaging needs to be clear and compelling. I’ve written copy for clients ranging from global giants to small businesses and even won a few awards along the way.

DELIVERABLES BEHIND THE RESULTS

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Blog Articles

Writing high-quality posts on topics your audiences care about.

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SEO Strategy

Finding the sweet spot for making humans and Google bots happy.

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Content Audit

Evaluating your existing content to find holes and opportunities.

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Editorial Calendar

Developing the ideal plan for your goals, audience, and budget.

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Persona Development

Defining your ideal buyers so we can create content that inspires action.

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Buyer's Journey Mapping

Planning the ideal content mix for each stage of the buyer’s journey.

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HubSpot Management

Deploying landing pages, workflows, email campaigns, and more.

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Email Marketing

Creating lead nurturing campaigns to drive results.

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Website Content

Writing concise, relevant copy loved by audiences and search engines.

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Thought Leadership

Ghostwriting articles that ensure street cred in your industry.

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Social Media

Delivering the goods for awareness, lead generation, and engagement.

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Videos

Developing scripts for multiple platforms and goals.

Heather is a very talented writer and sharp content strategist. I've had the pleasure of working with her for several years now. In that time, our content has generated real increases in traffic, sales and ROI.

Sannah Vinding, Former Director of Marketing and Product Development @ VCC and Founder @ Mind the Innovation Podcast

I’ve had the privilege of working with Heather for four years and there are truly not enough words that I can say about her and her work ethic. There was never a task that Heather was given that she did not go above and beyond. She is amazing and talented in all areas, and your business would thrive in many ways with her expertise!

Marena Manning, VP, Client Services @ Stratton & Company and Heyday Retirement

how it works

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We Chat

We’ll start with a 30-minute call to get to know each other, including your needs, goals and pain points.

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We Align

If we’re a good fit, I’ll send over a proposal for your review with clear deliverables, pricing and terms.

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I Get Moving

Once the agreement is in place and baseline established, I’ll get to work using our strategy as my guide.

PRICING

Every project is different, so I am happy to provide an estimate on a project basis, or customize a retainer to suit your needs and goals.

I want to provide value, not make you feel like you’re locked into more services than you or your budget can handle.

After our first meeting, I’ll have a better understanding of your needs and we can go from there.

Think we might be a good fit?

LET'S CHAT