Before jumping into content marketing head first to attract more visitors to your site, you need to do your homework. A whopping 96 percent of them won’t be ready to buy just yet.
I have the experience to help you create and promote content that not only attracts the right visitors to your site, but engages and nurtures them along the buyer’s journey.
Blogging just to blog doesn’t do anything for anyone, except waste time and money. Developing content that is relevant to its intended audience, well-written and optimized for readers and Google takes skill.
I stay on top of best practices in content marketing so you don’t have to. Let me develop high-quality content that gets results, no matter the format.
Everyone knows good writing when they see it, but getting there can be tough. Don’t leave the effectiveness of your marketing to chance (or inexperienced writers).
No matter the industry, your messaging needs to be clear and compelling. I’ve written copy for clients ranging from global giants to small businesses and even won a few awards along the way.
DELIVERABLES BEHIND THE RESULTS
Writing high-quality posts on topics your audiences care about.
Evaluating your existing content to find holes and opportunities.
Developing the ideal plan of attack for your goals, audience and budget.
Defining your ideal buyers so we can create content that inspires action.
Buyer's Journey Mapping
Planning the ideal content mix for each stage of the buyer’s journey.
Deploying landing pages, workflows, email campaigns and more.
Creating lead nurturing campaigns to drive results.
Creating concise, relevant copy loved by search engines.
Ghostwriting articles that deliver street cred in your industry.
Delivering the goods for organic awareness and engagement.
Developing scripts for multiple platforms and goals.
Heather is a very talented writer and sharp content strategist. I've had the pleasure of working with her for several years now. In that time, our content has generated real increases in traffic, sales and ROI.
Sannah Vinding, Former Director of Marketing and Product Development @ VCC and Founder @ Mind the Innovation Podcast
I’ve had the privilege of working with Heather for four years and there are truly not enough words that I can say about her and her work ethic. There was never a task that Heather was given that she did not go above and beyond. She is amazing and talented in all areas, and your business would thrive in many ways with her expertise!
Marena Manning, VP, Client Services @ Stratton & Company and Heyday Retirement
how it works
We’ll start with a 30-minute call to get to know each other, including your needs, goals and pain points.
If we’re a good fit, I’ll send over a proposal for your review with clear deliverables, pricing and terms.
I Get Moving
Once the agreement is in place and baseline established, I’ll get to work using our strategy as my guide.
Every project is different, so I am happy to provide an estimate on a project basis, or customize a retainer to suit your needs and goals.
I want to provide value, not make you feel like you’re locked into more services than you or your budget can handle.
After our first meeting, I’ll have a better understanding of your need and we can go from there.
Think we might be a good fit?